What you’ll get out of the book:

You’ll learn many of the most heinous missteps in American business today. You’ll learn why they are often perpetrated, and the disastrous effect they can have on their unsuspecting victims. Further, you’ll learn why they simply won’t work. You’ll also learn why, even with all the evidence to the contrary, people continue to rely upon these failed techniques.

The book is loaded with timely, pertinent examples of corporate insanity, examples that bring to life the absurdity of our management circuses with stunning clarity. You’ll see in vivid detail and with humorous [and some not-so-humorous] storytelling why practicing What Not to Do creates more problems and stifles our companies and our employees.

Most importantly, you’ll be presented with easy, step-by-step instructions of what you can do to combat these failed habits, and short-circuit the vicious cycle of “react and fail”. The techniques you will be presented with are simple, clear, and above all, they work.

Learn What Not to Do – so you can recognize insanity in business and avoid it!