Why should you read this book?
Why do you need to read the book?
If business is to cure itself of its self-imposed insanity, we must all learn to do things differently. We all have to understand that there has to be a better way than simply perpetuating what has been done for eons before, and hoping it will all go away. The problem is not out there; it resides deep within each of us. We simply need to learn how to control it. This book will help you jumpstart that process.
The first step in becoming a great leader is to understand the most common mistakes made by not-so-great leaders, and how to avoid them. This book showcases how leaders get caught up in their own worlds of ego, vengance, and vanity and often mistake the fawnings of their underlings for real data. The higher you go up the management chain, the more likely you are to encounter these problems. And the more likely you are to encounter them, the more you need to read this book.
No, leadership cannot be successfully taught. It cannot be easily learned. However, each of us has a certain amount of leadership potential, which is innate in all of us. If you see a book that promises “Hey, read this book and I’ll tell you exactly how to be a great leader!” you would be best served to run for the hills. It’s just not that simple. If it was, we would all be great leaders.
However, everyone can choose to either nurture that leadership potential they have inside, and help it to grow to its highest possible level, or ignore it altogether. Further, although you cannot easily learn what to do to become a great leader, you can most certainly learn What Not to Do. That is why you need this book.
