Problems are simple. People are not.

Tom Berarducci presents a compelling tale of corporate insanity, showcasing how American companies continually shoot themselves in their corporate feet by ignoring logic and data, refusing to care, and practicing What Not to do on a daily basis.

Tom’s unique combination of wry humor and relevant, entertaining examples makes it clear that something must be done. And his detailed analysis, along with step-by-step instructions on how to address these problems provide a welcome alternative to the “business as usual” attitude that permeates America today.

• Who should read this book?
• Why should you read this book?
• What will you get out of the book?