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What Not to Do in Business

A new book about the problems of management and leadership in American business today, and how to fix them.

Written by Tom Berarducci

What Not to Do in Business is an eye-opening examination of the state of American business today. And unfortunately the picture is not a pretty one. One by one, American companies continually practice management techniques that simply do not work. All too often, we as leaders fall back onto methods which are easy instead of effective, which feel good yet get poor results, and which tend to provide some sort of short-term, immediate gratification instead of long-term, sustainable success. We refuse to acknowledge when things don’t work. Even when we do admit mistakes, it is often woefully too late to make meaningful change. Instead we continue on, regardless of negative results, hoping that somehow things will change on their own. But they rarely do.

Corporate executive, technologist, consultant, speaker, and author, Tom Berarducci worked for 27 years for Eastman Kodak Company, a Fortune 500 company and one of the most well-known and respected American companies in History. Tom has had the opportunity to participate in and observe management at all levels of many companies, large and small, over his nearly three decades of experience in business. These observations, which chronicle the most common corporate missteps, are carefully and entertainingly outlined in What Not to Do in Business. Read Tom’s bio here.

Why is this dysfunctional behavior such a common practice? What types of people are more likely to engage in these activities? More important, how can you avoid falling into the same traps? And if you do, then what? The answers to these and many other questions are carefully explained in the book. Easy to implement alternative approaches to today’s most common management problems are clearly presented in simple, step-by-step methods so that anybody can turn a management disaster waiting to happen into a business success for you, your employees, and your company.

First and foremost, What Not to Do in Business is a book about leadership. Contrary to popular belief and contemporary book teachings leadership, a rare business and life talent, cannot be taught. Nevertheless, reading the popular press, the Internet, and most professional resumes today, one might be led to believe that the world is rife with great leaders.

Too bad they are all wrong.

And, although leadership cannot be taught, each of us can learn to maximize the leadership potential within ourselves. By mastering the techniques taught in the book, readers of What Not to Do in Business will learn how to spot the danger signs of leadership dysfunction, and how to turn every problem waiting to happen into an opportunity waiting to be exploited.

Read What Not to Do in Business, and become the leader you were meant to be!